Apple's iPhone XS keynote was about story, not specs


The Verge
The Verge

What are your most memorable moments from an Apple Event?

Vor 2 Monate
Vamsi Krishna Oliveti
Vamsi Krishna Oliveti

Apple is "Just a show off phone" !! I see only apple users keep Apple ringtone while other phone users have sense to keep in mute in public places.

Vor Monat
Anirudh Tiwari
Anirudh Tiwari

The only thing about Apple products is the hype and innovative solutions are unable to reach the 80% of population due to Apple profit making policy

Vor Monat
Enrique Pasillas
Enrique Pasillas

For all this reason Apple is always ahead of the competition !!

Vor Monat
Yuan J Chong
Yuan J Chong

This is what we want to watch more on YouTube, in dept analysis of the way it was presented and the beauty of make use of storytelling on marketing world. Brilliant!

Vor Monat
James Burns
James Burns

Fantastic video. Many people discuss these keynotes without really understanding how they are constructed. This is a great - and entertaining - explanation. 👍

Vor Monat
Arjun Upadhya
Arjun Upadhya

That's why I hate iPhone! It's just bad! And exactly why I appreciate google! ♥️ They are true to their customers

Vor 2 Monate
Arjun Upadhya
Arjun Upadhya

This is the only way Apple has managed to rip off people! Creating a Mirage! Should hand it to em! They steal technology from other makers, they diss others at their keynote, they cut a big chunk of your wallet! But still they manage to put up a great show!

Vor 2 Monate
Gizmo Ground
Gizmo Ground

Great video. It's videos like this that's making Verge seem a pretty unique channel in an otherwise boring and repetitive tech community. More such videos please.

Vor 2 Monate
Parth Savyasachi
Parth Savyasachi

Very good video.

Vor 2 Monate
Guillermo Zaandam
Guillermo Zaandam

Well the Note 8, keynote was insane with those 3 dimensional stage, it was of the charts

Vor 2 Monate
Chaoss Inc
Chaoss Inc

We're you serious when you said Apple created the keynote? 😂

Vor 2 Monate
DaVinciMV
DaVinciMV

Hmmm I feel like a sucker.....

Vor 2 Monate
Max D
Max D

Great video..I agree...could anyone else tell that Phil either didn’t feel good..or didn’t look excited at all? Less charisma is spot on I think...this years keynote reminded me of maybe a Samsung keynote delivered by their ceo....boring.....Apple is definitely the best at story telling 🤣

Vor 2 Monate
Terry King
Terry King

They do have nice presentations but in all these years, they could never convince me that I needed to go out and buy one.

Vor 2 Monate
Jim Ertel
Jim Ertel

Apple storytelling decrypted 👍🏼

Vor 2 Monate
Aks_135
Aks_135

The way the iPhone changes the background blur is different from the way the note 9 does it

Vor 2 Monate
Ali Ghoroubi
Ali Ghoroubi

what's the meaning of "S" Year? some one plz answer me?

Vor 2 Monate
Johnny B.
Johnny B.

Dieter, you are my favourite tech journalist. Its just amazing how much information is in these videos. I ofter have to re-watch them again to think about as its really eye opening!

Vor 2 Monate
AaronRider
AaronRider

They sell their products with a story because humans desire connection and if you can't connect to your customer via a story then you'll have a hard time making them what a mundane device compared to the last three iPhone gens

Vor 2 Monate
Jose J. Breijo
Jose J. Breijo

facts

Vor 2 Monate
John Wick
John Wick

Amazing video

Vor 2 Monate
ragnarox16
ragnarox16

Thank you for this review. I'm going to try to follow the strategy you spelled out here for a company presentation I'm doing next week

Vor 2 Monate
Kristine
Kristine

Dieter Bohn is my most favorite person in The Verge

Vor 2 Monate
Ashley Lahm
Ashley Lahm

Dieter Bohn!!!

Vor 2 Monate
Haris Gunic
Haris Gunic

Great video and analysis! Keep up the good work.

Vor 2 Monate
Jed Palma
Jed Palma

I was so worried this segment of The Verge is gone. Thankfully it’s back. Dieter is sooo good with this! Keep them coming please.

Vor 2 Monate
milun bosiljcic
milun bosiljcic

You are very smart man Dieter Bohn to be able to catch the concept and the meaning of the Apple story. I'm impressed. Thank you.

Vor 2 Monate
Ed Ahmed
Ed Ahmed

Good take

Vor 2 Monate
Luke Beauchamp
Luke Beauchamp

The reason the iPhone XS Keynote wasn't about specs was because the specs are only slightly higher. If Apple had made the iPhone XS twice as fast as the iPhone X, they would have said it loudly and repeatedly.

Vor 2 Monate
Iron Patriot
Iron Patriot

This step by step process of framing a narrative sounds exactly like what the DNC and Left does. Just like Apple they do this to push a agenda.

Vor 2 Monate
ANGELO
ANGELO

This aspect of a story (at times it is creative lying at) is how Apple puts blinders on their costumers and fans. This is how they create the distortion field.

Vor 2 Monate
Long Duong
Long Duong

why don't dieter cover everything smart phone on this channel

Vor 2 Monate
Long Duong
Long Duong

Dieter is superior to any other verge presenter. i want to see more of him.

Vor 2 Monate
Tommy Robertson
Tommy Robertson

Achievement course initiative continent script combination mortgage damage confess gene.

Vor 2 Monate
Melchizedek Phuah Siow Jin
Melchizedek Phuah Siow Jin

All the best framing of lies and baseless claims of being first. They do a good job of framing it well though. Thanks for this great Verge video.

Vor 2 Monate
Joannes Thomasen
Joannes Thomasen

Apple makes it sound, as if they have reinvented the wheel, there is way too much hype..

Vor 2 Monate
Dale-Kurt Murray
Dale-Kurt Murray

What sofa is that?

Vor 2 Monate
Kevin Eisenberg
Kevin Eisenberg

great video

Vor 2 Monate
Ratul Deoun
Ratul Deoun

Really loved this video. I never knew Apple's Keynotes were for stories, I thought they were just for the hype and a way to promote their new devices. Thanks a lot! 👊👍

Vor 2 Monate
Aaron Snaiderman
Aaron Snaiderman

This was by far the best Apple September event video I have seen!!!!

Vor 2 Monate
eshan potdar
eshan potdar

I don’t know if this is a coincidence or not but Dieter Bohn’s T shirt colour matches with the colour of the pillow covers.

Vor 2 Monate
Shenghong Zhang
Shenghong Zhang

Half tech Half C U L T, lol

Vor 2 Monate
eshan potdar
eshan potdar

Incredible video. Apple has always been about telling a story. Now compare it with Google Pixel’s launch. Folks that talk at Pixel launch just look at the sky for some time for some reason! What are you looking at?! Birds? Plane? Superman? 🤣

Vor 2 Monate
Daniel M
Daniel M

it's crazy how a $750 phone is considered the low end model

Vor 2 Monate
Carlos Bracho
Carlos Bracho

Really great video dude

Vor 2 Monate
Alphonse Narisetty
Alphonse Narisetty

Honestly honest

Vor 2 Monate
Austin Park
Austin Park

Really enjoyed the format of this video and how Dieter explained Apple’s use of story. I’ve never thought of it that way but it sounds spot on. Good stuff.

Vor 2 Monate
Cody Jones
Cody Jones

When it comes to The Verge covering Apple I find myself much more engaged when it's from Dieter. Maybe it's his in-depth knowledge of Android or maybe it's about not hearing Apple fanboys drone on about Apple. Either way, it's working. 👏

Vor 2 Monate
Nacho Carretero Molero
Nacho Carretero Molero

Such a great video Dieter, loved it

Vor 2 Monate
Blackofnight
Blackofnight

I call it being delusional. The tinfoil hat/lizard men level of delusional.

Vor 2 Monate
douira
douira

wait, the ihpones are attached to tiny poles on the tables?! Don't they break off?

Vor 2 Monate
Sibonguthando Khumalo
Sibonguthando Khumalo

A whole video about how Apple is bullshitting it's customers

Vor 2 Monate
John N.
John N.

If you put your 1400 dollar on AMD's stock today, next year it will be 2400. Now you can buy the next year's iPhone

Vor 2 Monate
Michael OBrien
Michael OBrien

good job

Vor 2 Monate
c woolfork
c woolfork

Dieter for President: 2020!!!!!

Vor 2 Monate
darktennisball
darktennisball

4s had Siri and icloud, 5s had Touch ID, 6s had an extremely strong aluminum body and 3D Touch... why is there a notion that "s years" are boring?

Vor 2 Monate
Pete S.
Pete S.

The lack of aesthetic changes I guess.

Vor 2 Monate
Dylan Power
Dylan Power

I ordered the XS max silver 256gb

Vor 2 Monate
Zach Risinger
Zach Risinger

4,000 lattes! 😂

Vor 2 Monate
Owen Fulcher
Owen Fulcher

By far my favourite person at the verge

Vor 2 Monate
Ali Abbas
Ali Abbas

I think Apple wants to move their lineup so that the iPhone XR is what majority of people would have, and the iPhone XS is what the minority of people would have so that it is clear that the XS is the luxury product. Similar to the aluminum watch vs the stainless watch.. or an Audi compared to a Volkswagen. And when that happens we can expect the most premium and non-compromising devices that Apple pushes out to be having even MORE ridiculous profit margins and ultimately become far too expensive and exclusive for the vast majority of us.

Vor 2 Monate
Ali Abbas
Ali Abbas

In 5 years we will have allowed Apple to dominate the industry sooooo much that we be in a position where we either suffer and use a device that is completely incompatible with our peers (bc we won’t have iMessage FaceTime etc) or we suffer and use an inferior device because that is all we can afford

Vor 2 Monate
Tired of Fools
Tired of Fools

Ha Ha.. The audience applauds Apple's $1099 pricing. 😂

Vor 2 Monate
Jewell Ong
Jewell Ong

The peakdesign backpack strap caught my eye hahaha

Vor 2 Monate
Ellen Henderson
Ellen Henderson

I'm learning to write for law school and, believe it o not, this was extremely helpful to me. Thanks for breaking it down like this.

Vor 2 Monate
Gravage Hulk
Gravage Hulk

You have really come into your own at the Verge, Dieter. I sincerely look forward to your videos. Keep up the great work.

Vor 2 Monate
Lenon Mendes
Lenon Mendes

Dieter Bohn is really amazing!

Vor 2 Monate
Sebastian Hu
Sebastian Hu

So you just compared apple with Pablo...

Vor 2 Monate
Renato Cassola
Renato Cassola

This technique is called Story Telling and Jobs learned this at Disney and applied to the Apple announcements

Vor 2 Monate
Marius Muntean
Marius Muntean

I could give a damn about their story. the fact stands: these phones are utterly overprice for what they offer.

Vor 2 Monate
buzzbatra3
buzzbatra3

Hahaha on ur face 🐐 apple. .. ... Kick azz job

Vor 2 Monate
josh2021
josh2021

It's kind of sad. This is the year Android won. You can't really buy a phone for a grand. You'll just embarrass yourself. You can trash Android phones as being fugly knockoffs, sure. Some are. But the few top tier ones aren't anymore. They're better. It's like the end of an era.

Vor 2 Monate
DanielOceanVideos
DanielOceanVideos

This video is a testament to the authentic journalism that has been missing in today’s world. Where other YouTubers focus on reporting the obvious, leave it to Dieter and The Verge team to “say it the way you see it.” From an engineering standpoint, I have always appreciated Apple’s attention to detail in building premium quality devices however they also need to kept in check. This video covered a delicate topic because it puts Apple’s marketing techniques in the spotlight however this is what is needed today. Someone has to keep these big companies (Apple, Google, etc) in check and I am glad The Verge is surfacing some thought provoking discussions. Well done! The opening intro/edit at 0:16 was “off the hook.” Btw, how about a video to look at how much of our personal privacy data is sucked by Android vs iOS? Which OS is tracking us more? Just a thought.

Vor 2 Monate
WeekendParty __
WeekendParty __

DanielOceanVideos not the verge..just this guy, he needs to leave that cesspool and go on his own.

Vor 2 Monate
shivam dewan
shivam dewan

You are an amazing man!

Vor 2 Monate
Bmwmotorsportguy
Bmwmotorsportguy

Was your PC build video about a story and not actual proper information?

Vor 2 Monate
Will Chin
Will Chin

it's not news that Apple has always been the master of story telling thru marketing. Also, aren't smart phones right now at a bottle neck stage where nobody is really creating anything groundbreaking anyway......so if the iPhone X was actually good enough, and being described by many media outlets before that it's years ahead of their competition, why fix it if isn;t broken.......and with more powerful processing power, it's just going to elevates the performance even more with the new ios update............it's such a standard to push a phone out every year that sometimes u would really be stuck in a cul de sac of what's next, and even if they could think of something, doesn't mean it's ready yet too................ a new good piece of technology needs time.............. which sadly nobody nowadays have ...........

Vor 2 Monate
Eduardo Carrasco
Eduardo Carrasco

This guy is on another level of journalism, never let him go The Verge.

Vor 2 Monate
WeekendParty __
WeekendParty __

Eduardo Carrasco if he’s smart he will start his own channel and leave that libtard cesspool

Vor 2 Monate
digifishmusic
digifishmusic

Not really. This was the true story http://datawrapper.dwcdn.net/6sUWU/1/ Apple have hit peak sales, so now they need to keep increasing prices to keep up the revenue growth. They can only pull this stunt for so long.

Vor 2 Monate
Ken S
Ken S

Wow that’s really powerful...and you broken it down into simple terms. Awesome job!

Vor 2 Monate
bikesbeersnbeats!
bikesbeersnbeats!

For a moment I couldn't tell if I was watching Gavin Belson at Hoolicon or the real thing. Great report and broke things down really well without all the fanboism out there.

Vor 2 Monate
Elliot Kwan
Elliot Kwan

I want that background wallpaper!

Vor 2 Monate
Will Chin
Will Chin

0:28 Chris Pratt look alike, and cutie alert.

Vor 2 Monate
Giovanni Rosales Postigo
Giovanni Rosales Postigo

the verga me la comes :u

Vor 2 Monate
Rocks SP
Rocks SP

4:16 i guess he never use lumia camera on windows phones before hhehe

Vor 2 Monate
TheSentinel909
TheSentinel909

No dongles in the box, you have to buy them separately. Also, for older models now as well. How's that for a story?

Vor 2 Monate
imacg4
imacg4

This is arguably Steve Jobs' greatest legacy in Apple. It's never about the innovation - of course they innovated, but that's not the point - it's about storytelling. Money is just the by-product. 1 trillion dollar is not the ceiling. Think about Catholic Church.

Vor 2 Monate
JorjLimOnYT
JorjLimOnYT

Man I've missed 'Processor'. Dieter is quality!

Vor 2 Monate
gp62902
gp62902

Hype? More like money. Doesn't Apple charge thousands of dollars for a ticket?

Vor 2 Monate
MassDynamic
MassDynamic

now you see why naming a phone with letter "x" was a bad idea. they should have used the letter "k" instead

Vor 2 Monate
jorge ochoa
jorge ochoa

I'm just so glad this kind of sugary video you make for this "events" which just kill the hype and shows in 15 min. tops all the info that's relevant! Thanks!

Vor 2 Monate
Finlay McEwan
Finlay McEwan

I also noticed how apple is always talking directly to the viewer in these keynotes. "YOU can take photos like this", "now YOU can send your emails faster" etc. Other companies dont do that, they just focus on the product. Its just another way that apple creates a user experience and environment thats bigger than just the hardware

Vor 2 Monate
Deepak T
Deepak T

Hey .. you are superb in all the terms and its true story. I really like the way you are selecting sensitive topics and showing the same in clean and transparent.

Vor 2 Monate
iVan Films
iVan Films

Am I the only one who sees Samsung's Galaxy Unpacks of today also tell a story just like Apple? Try revisiting their latest keynotes. Their strategy is also telling a story.

Vor 2 Monate
glitch gamer
glitch gamer

Apple lies

Vor 2 Monate
YouFube
YouFube

Apple is a religion. Pure and simple.

Vor 2 Monate
Felix Walton
Felix Walton

I remember buying my brand new iPhone 4 for under 300 dollars baring in mind this was incredibly expensive for this time and it was just released now The cheap option is over 700 nice...

Vor 2 Monate
Ron
Ron

Music is too loud

Vor 2 Monate
Ayush Arora
Ayush Arora

I already know this!! No need to make a video about something that people have known for years

Vor 2 Monate
Sandeep Singh
Sandeep Singh

Dieter is using the same method asking to subscribe. Clever

Vor 2 Monate
GenericName
GenericName

1 rule of vlogging: looks at the lens (and therefore your viewer), not the monitor.

Vor 2 Monate
Paul Bullock
Paul Bullock

That bit where Dieter is in the demo area; he looks like he’s wearing a massive hat.

Vor 2 Monate

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